Funnels can be made complex … truly complicated, so complicated that most people quit prior to they launch their very first real campaign. Samcart Affiliate Commission
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Affiliate Commission
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Affiliate Commission
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.Samcart Affiliate Commission
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Affiliate Commission
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:Samcart Affiliate Commission
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their desired condition Samcart Affiliate Commission
Action: give them the chance to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept listed below (as well as a link to download the whole funnel!).Samcart Affiliate Commission
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, because I have huge prepare for funnel builders in the works soon!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.Samcart Affiliate Commission
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is so much details out there that it is extremely tough to know which to trust.
Social proof gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Affiliate Commission
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!