Funnels can be complicated … truly made complex, so complex that many people give up before they launch their first genuine campaign. Samcart Affiliate Program
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Affiliate Program
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Affiliate Program
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Affiliate Program
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart Affiliate Program
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Affiliate Program
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or attain their wanted condition Samcart Affiliate Program
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (along with a link to download the entire funnel!).Samcart Affiliate Program
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart Affiliate Program
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much information out there that it is incredibly hard to know which to trust.
Social evidence offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Affiliate Program
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!