Funnels can be complicated … really made complex, so complicated that most people quit before they release their very first real campaign. Samcart Alternatives 2018
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Alternatives 2018
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Alternatives 2018
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Samcart Alternatives 2018
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart Alternatives 2018
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart Alternatives 2018
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or attain their preferred condition Samcart Alternatives 2018
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (in addition to a link to download the whole funnel!).Samcart Alternatives 2018
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make sure you sign up, since I have big plans for funnel contractors in the works quickly!
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Samcart Alternatives 2018
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the best mental weapon we need to persuade individuals.
There is so much information out there that it is incredibly tough to know which to trust.
Social evidence gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to request their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Alternatives 2018
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!