Funnels can be made complex … really made complex, so complicated that many people give up before they launch their first genuine campaign. Samcart And Accessally
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart And Accessally
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Accessally
The basic concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart And Accessally
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart And Accessally
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Samcart And Accessally
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or achieve their desired condition Samcart And Accessally
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).Samcart And Accessally
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, since I have huge prepare for funnel home builders in the works quickly!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Samcart And Accessally
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social evidence is the best mental weapon we need to convince individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social proof gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re practically prepared to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are several effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart And Accessally
This guide gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!