Funnels can be complicated … really made complex, so complicated that many people give up before they introduce their first real campaign. Samcart And Clilckfunnels
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart And Clilckfunnels
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Clilckfunnels
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart And Clilckfunnels
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart And Clilckfunnels
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Samcart And Clilckfunnels
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their pain or achieve their desired condition Samcart And Clilckfunnels
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).Samcart And Clilckfunnels
Get the entire funnel for free????
The totally free One Page Funnel has expired … However ensure you sign up, since I have big prepare for funnel home builders in the works soon!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.Samcart And Clilckfunnels
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is a lot details out there that it is incredibly tough to understand which to trust.
Social evidence gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart And Clilckfunnels
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!