Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they release their first real campaign. Samcart And Hotmart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart And Hotmart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Hotmart
The basic concept is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge very high prices for this guarantee:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.Samcart And Hotmart
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart And Hotmart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart And Hotmart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or accomplish their desired condition Samcart And Hotmart
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (along with a link to download the entire funnel!).Samcart And Hotmart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you register, because I have big prepare for funnel contractors in the works soon!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.Samcart And Hotmart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly challenging to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart And Hotmart
This guide gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!