Funnels can be complicated … really complicated, so complex that many people quit before they launch their first real project. Samcart And Lead Pages
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart And Lead Pages
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Lead Pages
The general idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart And Lead Pages
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Samcart And Lead Pages
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart And Lead Pages
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or attain their desired condition Samcart And Lead Pages
Action: give them the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).Samcart And Lead Pages
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel home builders in the works soon!
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart And Lead Pages
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is a lot details out there that it is extremely challenging to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart And Lead Pages
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!