Funnels can be made complex … truly complicated, so complicated that most people quit prior to they launch their first genuine campaign. Samcart And Squarespacew
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart And Squarespacew
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Squarespacew
The basic concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Samcart And Squarespacew
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart And Squarespacew
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart And Squarespacew
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their pain or attain their preferred condition Samcart And Squarespacew
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (as well as a link to download the whole funnel!).Samcart And Squarespacew
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart And Squarespacew
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally hard to know which to trust.
Social evidence provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart And Squarespacew
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!