Funnels can be complicated … truly complicated, so complex that many people quit prior to they release their very first genuine campaign. Samcart And Woocommerce
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart And Woocommerce
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And Woocommerce
The general concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Samcart And Woocommerce
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).Samcart And Woocommerce
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart And Woocommerce
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their preferred condition Samcart And Woocommerce
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the whole funnel!).Samcart And Woocommerce
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart And Woocommerce
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the best psychological weapon we need to encourage individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart And Woocommerce
This guide provided you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!