Funnels can be complicated … really made complex, so complex that many people give up before they launch their first genuine campaign. Samcart And WordPress
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart And WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart And WordPress
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.Samcart And WordPress
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Samcart And WordPress
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart And WordPress
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or accomplish their preferred condition Samcart And WordPress
Action: provide the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).Samcart And WordPress
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.Samcart And WordPress
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best psychological weapon we need to persuade people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social evidence offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart And WordPress
This tutorial provided you a summary of current best practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!