Funnels can be made complex … really complicated, so complex that most people quit prior to they launch their first real campaign. Samcart Api Documentation
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Api Documentation
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Api Documentation
The general concept is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart Api Documentation
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Samcart Api Documentation
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:Samcart Api Documentation
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their desired condition Samcart Api Documentation
Action: provide the chance to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).Samcart Api Documentation
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, because I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Api Documentation
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is a lot details out there that it is extremely challenging to understand which to trust.
Social proof provides us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Api Documentation
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
