Funnels can be made complex … really made complex, so complicated that most people give up before they launch their first real campaign. Samcart Atripe
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Atripe
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Atripe
The basic concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Atripe
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Samcart Atripe
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Atripe
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition Samcart Atripe
Action: provide the opportunity to purchase
Most sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Samcart Atripe
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Samcart Atripe
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much information out there that it is extremely tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Atripe
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!