Funnels can be complicated … actually complicated, so complex that most people give up before they launch their first genuine campaign. Samcart Authorize.net
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Authorize.net
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Authorize.net
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this pledge:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Authorize.net
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Samcart Authorize.net
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Authorize.net
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their pain or accomplish their preferred condition Samcart Authorize.net
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).Samcart Authorize.net
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … But make certain you sign up, since I have big plans for funnel builders in the works quickly!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Samcart Authorize.net
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to persuade people.
There is a lot information out there that it is extremely tough to know which to trust.
Social proof gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Authorize.net
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!