Funnels can be made complex … actually made complex, so complex that many people quit prior to they release their very first real project. Samcart Autodraft
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Autodraft
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Autodraft
The basic concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge extremely high costs for this guarantee:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart Autodraft
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Autodraft
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Samcart Autodraft
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their preferred condition Samcart Autodraft
Action: give them the chance to buy
Many sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).Samcart Autodraft
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However ensure you register, due to the fact that I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Autodraft
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is incredibly hard to know which to trust.
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Autodraft
This guide offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
