Funnels can be made complex … really complicated, so complex that most people give up prior to they release their very first real project. Samcart Beta
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Beta
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Beta
The basic idea is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high prices for this guarantee:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Samcart Beta
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart Beta
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Beta
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or attain their preferred condition Samcart Beta
Action: give them the chance to purchase
Many sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).Samcart Beta
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have huge prepare for funnel contractors in the works soon!
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Beta
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence offers us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require actually to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Beta
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!