Funnels can be complicated … really made complex, so complex that many people give up before they launch their first real project. Samcart Brian Moran
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Brian Moran
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Brian Moran
The general concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Brian Moran
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Brian Moran
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Samcart Brian Moran
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or accomplish their wanted condition Samcart Brian Moran
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle below (along with a link to download the entire funnel!).Samcart Brian Moran
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you register, because I have huge plans for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart Brian Moran
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.
Social proof provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Brian Moran
This guide provided you an overview of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!