Funnels can be complicated … really complicated, so complicated that many people quit before they release their very first real project. Samcart Ceo
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Ceo
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ceo
The general idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Ceo
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Ceo
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Samcart Ceo
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or achieve their desired condition Samcart Ceo
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).Samcart Ceo
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … However make sure you sign up, since I have huge prepare for funnel builders in the works quickly!
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.Samcart Ceo
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best psychological weapon we have to encourage people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social proof offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require really to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Ceo
This guide provided you an overview of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!