Funnels can be complicated … really complicated, so complex that many people give up prior to they introduce their first real project. Samcart Checkout Page
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Checkout Page
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Checkout Page
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Checkout Page
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Samcart Checkout Page
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Checkout Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or accomplish their preferred condition Samcart Checkout Page
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Samcart Checkout Page
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you register, since I have big plans for funnel builders in the works soon!
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.Samcart Checkout Page
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot details out there that it is extremely hard to know which to trust.
Social evidence provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so essential.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Checkout Page
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!