Funnels can be made complex … really complicated, so complicated that most people quit prior to they introduce their very first genuine campaign. Samcart Consultant
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Consultant
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Consultant
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart is able to charge incredibly high prices for this pledge:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.Samcart Consultant
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Consultant
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart Consultant
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their pain or attain their desired condition Samcart Consultant
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).Samcart Consultant
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have huge plans for funnel home builders in the works soon!
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart Consultant
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is extremely difficult to understand which to trust.
Social evidence offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Consultant
This guide provided you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!