Funnels can be made complex … truly made complex, so complex that most people quit before they launch their very first real campaign. Samcart Demo
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Demo
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Demo
The general idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Demo
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Demo
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Demo
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their pain or achieve their preferred condition Samcart Demo
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).Samcart Demo
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Demo
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is exceptionally tough to understand which to trust.
Social evidence gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Demo
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!