Funnels can be made complex … really made complex, so complicated that many people give up before they introduce their first real campaign. Samcart Difference From Clickfunnels
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Difference From Clickfunnels
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Difference From Clickfunnels
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge extremely high costs for this promise:
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Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Difference From Clickfunnels
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Difference From Clickfunnels
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:Samcart Difference From Clickfunnels
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or accomplish their wanted condition Samcart Difference From Clickfunnels
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart Difference From Clickfunnels
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel home builders in the works quickly!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.Samcart Difference From Clickfunnels
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot information out there that it is extremely tough to understand which to trust.
Social evidence provides us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re practically all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Difference From Clickfunnels
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!