Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they introduce their very first genuine project. Samcart Digital Download
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Digital Download
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Digital Download
The general concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this guarantee:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart Digital Download
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Digital Download
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Samcart Digital Download
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or achieve their wanted condition Samcart Digital Download
Action: give them the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (along with a link to download the whole funnel!).Samcart Digital Download
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, since I have big prepare for funnel home builders in the works soon!
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.Samcart Digital Download
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Digital Download
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
