Funnels can be made complex … actually made complex, so complex that most people quit before they introduce their first genuine project. Samcart Discounts
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Samcart Discounts
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Discounts
The basic concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Samcart Discounts
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Samcart Discounts
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:Samcart Discounts
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or achieve their preferred condition Samcart Discounts
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).Samcart Discounts
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.Samcart Discounts
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Discounts
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
