Funnels can be made complex … truly made complex, so complex that most people give up prior to they introduce their very first real campaign. Samcart Ecommerce
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Ecommerce
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ecommerce
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Samcart Ecommerce
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart Ecommerce
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Samcart Ecommerce
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their desired condition Samcart Ecommerce
Action: provide the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).Samcart Ecommerce
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … But make sure you register, since I have big prepare for funnel home builders in the works soon!
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart Ecommerce
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social proof gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You need in fact to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Ecommerce
This guide gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!