Funnels can be complicated … actually complicated, so complicated that most people give up before they release their very first real project. Samcart Ecommerse
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Ecommerse
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ecommerse
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this promise:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.Samcart Ecommerse
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart Ecommerse
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Samcart Ecommerse
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their pain or achieve their desired condition Samcart Ecommerse
Action: provide the chance to buy
Many sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (along with a link to download the whole funnel!).Samcart Ecommerse
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.Samcart Ecommerse
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Ecommerse
This guide gave you a summary of existing best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!