Funnels can be complicated … actually complicated, so complicated that most people give up before they release their first genuine project. Samcart Email Marketing
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Email Marketing
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Email Marketing
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Email Marketing
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Samcart Email Marketing
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Samcart Email Marketing
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or achieve their preferred condition Samcart Email Marketing
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept below (as well as a link to download the entire funnel!).Samcart Email Marketing
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Samcart Email Marketing
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we need to convince people.
There is so much info out there that it is extremely hard to understand which to trust.
Social proof gives us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re almost ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Email Marketing
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!