Funnels can be made complex … truly made complex, so complex that most people give up prior to they release their very first genuine project. Samcart Features
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Features
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Features
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge very high rates for this promise:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Samcart Features
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Samcart Features
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart Features
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition Samcart Features
Action: give them the chance to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the whole funnel!).Samcart Features
Get the entire funnel totally free????
The free One Page Funnel has ended … However ensure you register, because I have big plans for funnel home builders in the works quickly!
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart Features
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly difficult to understand which to trust.
Social evidence offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Features
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!