Funnels can be complicated … really complicated, so complicated that most people give up before they launch their very first real project. Samcart Footer Summary Page
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Footer Summary Page
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Footer Summary Page
The general idea is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.Samcart Footer Summary Page
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).Samcart Footer Summary Page
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Samcart Footer Summary Page
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or accomplish their preferred condition Samcart Footer Summary Page
Action: give them the chance to purchase
A lot of sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Samcart Footer Summary Page
Get the entire funnel for free????
The totally free One Page Funnel has expired … But ensure you register, since I have huge plans for funnel home builders in the works soon!
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.Samcart Footer Summary Page
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally hard to know which to trust.
Social proof offers us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Footer Summary Page
This guide offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!