Funnels can be made complex … truly complicated, so complex that many people give up before they introduce their very first genuine project. Samcart For Online Training
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart For Online Training
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart For Online Training
The basic concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this pledge:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Samcart For Online Training
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Samcart For Online Training
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart For Online Training
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or accomplish their wanted condition Samcart For Online Training
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the entire funnel!).Samcart For Online Training
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But ensure you register, due to the fact that I have big plans for funnel builders in the works quickly!
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Samcart For Online Training
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly difficult to understand which to trust.
Social proof offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart For Online Training
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
