Funnels can be made complex … really made complex, so complex that most people quit prior to they introduce their very first genuine campaign. Samcart For Physical Products
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart For Physical Products
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart For Physical Products
The basic idea is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.Samcart For Physical Products
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart For Physical Products
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Samcart For Physical Products
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or achieve their wanted condition Samcart For Physical Products
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).Samcart For Physical Products
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart For Physical Products
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence gives us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require really to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart For Physical Products
This guide gave you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!