Funnels can be complicated … really made complex, so complex that many people give up before they introduce their first genuine campaign. Samcart For WordPress
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart For WordPress
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart For WordPress
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Samcart For WordPress
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Samcart For WordPress
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you should:Samcart For WordPress
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or accomplish their preferred condition Samcart For WordPress
Action: provide the opportunity to purchase
Many sales funnels extend these steps across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle below (as well as a link to download the entire funnel!).Samcart For WordPress
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you register, since I have huge prepare for funnel contractors in the works quickly!
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart For WordPress
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart For WordPress
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!