Funnels can be complicated … truly complicated, so complex that many people quit before they introduce their very first genuine campaign. Samcart Founder
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Founder
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Founder
The basic concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart Founder
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart Founder
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you should:Samcart Founder
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their preferred condition Samcart Founder
Action: provide the chance to purchase
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the whole funnel!).Samcart Founder
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Samcart Founder
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much info out there that it is extremely difficult to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are several effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so important.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Founder
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!