Funnels can be made complex … actually complicated, so complex that the majority of people give up before they launch their very first genuine campaign. Samcart Free Trial
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Samcart Free Trial
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Free Trial
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge very high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Free Trial
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).Samcart Free Trial
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Free Trial
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or achieve their desired condition Samcart Free Trial
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each idea below (in addition to a link to download the whole funnel!).Samcart Free Trial
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make sure you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.Samcart Free Trial
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best psychological weapon we need to encourage people.
There is so much info out there that it is incredibly difficult to understand which to trust.
Social evidence gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Free Trial
This guide provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!