Funnels can be complicated … truly complicated, so complex that most people quit prior to they launch their first real project. Samcart Google Adwords Tracking
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Google Adwords Tracking
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Google Adwords Tracking
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.Samcart Google Adwords Tracking
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Samcart Google Adwords Tracking
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Samcart Google Adwords Tracking
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition Samcart Google Adwords Tracking
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (along with a link to download the whole funnel!).Samcart Google Adwords Tracking
Get the entire funnel totally free????
The free One Page Funnel has ended … However make sure you sign up, due to the fact that I have big plans for funnel builders in the works soon!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.Samcart Google Adwords Tracking
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is incredibly difficult to know which to trust.
Social evidence gives us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Google Adwords Tracking
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!