Funnels can be made complex … actually complicated, so complex that the majority of people quit before they launch their first genuine project. Samcart Gumroad
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Gumroad
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Gumroad
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.Samcart Gumroad
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Samcart Gumroad
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Samcart Gumroad
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or accomplish their desired condition Samcart Gumroad
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (along with a link to download the entire funnel!).Samcart Gumroad
Get the entire funnel for free????
The free One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Gumroad
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we need to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.
Social evidence offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re practically all set to buy. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Gumroad
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!