Funnels can be made complex … truly made complex, so complex that most people quit prior to they introduce their very first real campaign. Samcart Ideas
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Ideas
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Ideas
The general idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Ideas
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).Samcart Ideas
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart Ideas
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their preferred condition Samcart Ideas
Action: give them the chance to buy
The majority of sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Samcart Ideas
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge prepare for funnel contractors in the works soon!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Ideas
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best mental weapon we have to convince individuals.
There is a lot information out there that it is extremely difficult to know which to trust.
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require really to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Ideas
This guide offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
