Funnels can be made complex … really made complex, so complex that many people give up before they launch their first real project. Samcart Image Hosting
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Image Hosting
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Image Hosting
The general idea is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high rates for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.Samcart Image Hosting
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Samcart Image Hosting
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Samcart Image Hosting
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or achieve their wanted condition Samcart Image Hosting
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).Samcart Image Hosting
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However make certain you sign up, because I have big prepare for funnel home builders in the works quickly!
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Samcart Image Hosting
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot details out there that it is incredibly tough to know which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for warranties:
30+ day refund 110% cash back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You need in fact to request their money and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Image Hosting
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!