Funnels can be made complex … truly complicated, so complex that many people quit prior to they launch their first real campaign. Samcart Inc
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.Samcart Inc
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Inc
The general idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Samcart Inc
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Samcart Inc
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Inc
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition Samcart Inc
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).Samcart Inc
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make sure you register, because I have huge plans for funnel builders in the works quickly!
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Samcart Inc
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.
Social evidence provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Inc
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!