Funnels can be complicated … actually complicated, so complicated that most people give up before they release their very first real campaign. Samcart Infusionsoft
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Infusionsoft
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Infusionsoft
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Samcart Infusionsoft
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Infusionsoft
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you should:Samcart Infusionsoft
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or attain their desired condition Samcart Infusionsoft
Action: give them the opportunity to buy
Most sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (along with a link to download the whole funnel!).Samcart Infusionsoft
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you register, because I have huge prepare for funnel contractors in the works soon!
This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Samcart Infusionsoft
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social proof gives us a simple way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need really to request their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Infusionsoft
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!