Funnels can be made complex … truly complicated, so complex that most people give up prior to they launch their very first genuine project. Samcart Knowledge Base
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Knowledge Base
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Knowledge Base
The general idea is that you can create a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge incredibly high costs for this pledge:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.Samcart Knowledge Base
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Samcart Knowledge Base
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:Samcart Knowledge Base
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or accomplish their wanted condition Samcart Knowledge Base
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Samcart Knowledge Base
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you sign up, since I have huge plans for funnel builders in the works soon!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.Samcart Knowledge Base
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is incredibly tough to understand which to trust.
Social evidence provides us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Knowledge Base
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
