Funnels can be complicated … really made complex, so complicated that many people quit before they launch their first real campaign. Samcart Language
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Language
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Language
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart Language
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).Samcart Language
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Language
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their discomfort or accomplish their preferred condition Samcart Language
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).Samcart Language
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make certain you sign up, because I have huge plans for funnel contractors in the works soon!
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Language
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much details out there that it is extremely difficult to understand which to trust.
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically all set to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Language
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!