Funnels can be complicated … really complicated, so complex that the majority of people quit before they introduce their very first real campaign. Samcart Learndash WordPress
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.Samcart Learndash WordPress
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Learndash WordPress
The basic concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high prices for this promise:
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Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Samcart Learndash WordPress
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).Samcart Learndash WordPress
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart Learndash WordPress
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their pain or achieve their desired condition Samcart Learndash WordPress
Action: give them the opportunity to purchase
Many sales funnels extend these steps across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (as well as a link to download the whole funnel!).Samcart Learndash WordPress
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you sign up, since I have huge prepare for funnel contractors in the works soon!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Learndash WordPress
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never lie … seriously – there are enough bad marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly challenging to understand which to trust.
Social proof provides us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Reviews have shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Learndash WordPress
This guide offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
