Funnels can be complicated … truly complicated, so complex that many people quit before they launch their very first real project. Samcart Learndash
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart Learndash
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Learndash
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Learndash
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Learndash
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Samcart Learndash
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their pain or achieve their preferred condition Samcart Learndash
Action: give them the chance to buy
Most sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (as well as a link to download the entire funnel!).Samcart Learndash
Get the entire funnel free of charge????
The free One Page Funnel has ended … However ensure you register, because I have big plans for funnel builders in the works quickly!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.Samcart Learndash
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social proof is the very best mental weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Learndash
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!