Funnels can be complicated … actually made complex, so complex that many people quit before they introduce their first real project. Samcart Logo Transparente
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Samcart Logo Transparente
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Logo Transparente
The basic idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Samcart Logo Transparente
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Logo Transparente
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you should:Samcart Logo Transparente
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or achieve their wanted condition Samcart Logo Transparente
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (as well as a link to download the entire funnel!).Samcart Logo Transparente
Get the entire funnel for free????
The totally free One Page Funnel has expired … However ensure you sign up, since I have big plans for funnel home builders in the works soon!
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Samcart Logo Transparente
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Logo Transparente
This tutorial provided you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!