Funnels can be complicated … truly made complex, so complicated that many people quit before they release their first genuine campaign. Samcart Mailchimp
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Mailchimp
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Mailchimp
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this pledge:
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Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.Samcart Mailchimp
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).Samcart Mailchimp
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:Samcart Mailchimp
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or accomplish their desired condition Samcart Mailchimp
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Samcart Mailchimp
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.Samcart Mailchimp
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the best mental weapon we need to convince people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually shown that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% refund warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You require in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Mailchimp
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!