Funnels can be made complex … actually made complex, so complicated that most people give up before they launch their very first real project. Samcart Masterclass
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Masterclass
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Masterclass
The basic concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.Samcart Masterclass
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Samcart Masterclass
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Samcart Masterclass
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their wanted condition Samcart Masterclass
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Samcart Masterclass
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, because I have huge prepare for funnel home builders in the works quickly!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.Samcart Masterclass
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is so much info out there that it is exceptionally difficult to know which to trust.
Social evidence provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Samcart Masterclass
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!