Funnels can be complicated … really made complex, so complicated that most people give up prior to they release their first real campaign. Samcart Member Mouse
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Samcart Member Mouse
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Member Mouse
The general idea is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
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Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Samcart Member Mouse
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Member Mouse
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Samcart Member Mouse
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or achieve their preferred condition Samcart Member Mouse
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (as well as a link to download the entire funnel!).Samcart Member Mouse
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make certain you register, since I have big prepare for funnel home builders in the works soon!
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Samcart Member Mouse
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is a lot information out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re practically ready to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require in fact to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Member Mouse
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
