Funnels can be made complex … actually complicated, so complicated that most people quit before they introduce their first real project. Samcart Memberium
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart Memberium
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Memberium
The basic concept is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.Samcart Memberium
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Samcart Memberium
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you should:Samcart Memberium
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to remove their pain or accomplish their wanted condition Samcart Memberium
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).Samcart Memberium
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.Samcart Memberium
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is incredibly tough to understand which to trust.
Social proof offers us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Samcart Memberium
This tutorial gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!