Funnels can be complicated … really made complex, so complex that most people give up prior to they release their first real project. Samcart Membermouse
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Membermouse
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Membermouse
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Samcart Membermouse
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).Samcart Membermouse
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” design:
In this specific order, you must:Samcart Membermouse
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition Samcart Membermouse
Action: give them the chance to purchase
Most sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (as well as a link to download the entire funnel!).Samcart Membermouse
Get the whole funnel for free????
The totally free One Page Funnel has expired … But ensure you sign up, since I have huge prepare for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.Samcart Membermouse
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to encourage people.
There is a lot information out there that it is extremely challenging to know which to trust.
Social proof offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Membermouse
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!