Funnels can be made complex … really made complex, so complex that the majority of people give up before they release their very first genuine campaign. Samcart Memberpress
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.Samcart Memberpress
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Memberpress
The general idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Samcart Memberpress
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Samcart Memberpress
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Samcart Memberpress
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or attain their wanted condition Samcart Memberpress
Action: provide the opportunity to buy
Many sales funnels extend these steps across several pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).Samcart Memberpress
Get the entire funnel free of charge????
The free One Page Funnel has ended … However ensure you register, because I have big plans for funnel contractors in the works soon!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Samcart Memberpress
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is incredibly difficult to know which to trust.
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require actually to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart Memberpress
This guide provided you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!